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Behind the Scenes with Erin Feinblatt

The Photographer Trailed Artist Jay Nelson as He Built a One-of-a-Kind Workshop for Patagonia
Posted by Gestalten—08/2016

For Patagonia’s Worn Wear campaign, photographer Erin Feinblatt followed the footsteps of Jay Nelson as the artist constructed a mobile garment repair facility. Together, Nelson and Feinblatt proved to be an organic match: Nelson had already made his name as a skilled carpenter and craftsman for campers; Feinblatt is a former wildlife biologist himself, and remains highly connected to nature and the respect that it commands.

The Worn Wear campaign championed the renewal of materials, promoting repairs as an alternative to replacements. As such, the Patagonia has a highly-capable team on-hand to tailor, tamper, and—above all else—fix worn wears and well-loved gear. Though typically operating in a factory in Nevada, the Patagonia repair team loaded into Nelson’s wooden workplace and proceeded to travel around North America to reach out to their community and urge for more responsible consumption. Feinblatt, all the while, was capturing the campaign on film and in photographs from Nelson’s California workshop onward.

See Feinblatt’s photographs from the Worn Wear campaign below and discover more on-the-go workplaces in our book The New Nomads

Images © Erin Feinblatt

The New Nomads

Posted by Gestalten—06/2016

The Shopkeepers

Posted by Gestalten—06/2016

The Craft and the Makers

Posted by Gestalten—06/2016

Building Better

Posted by Gestalten—06/2016


Beomsik Won's Fantastical Collages
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A Modern Makeover for an Old Monastery

TRN Apartment by Peter Jurkovič
Posted by Gestalten—04/2017

herr holgersson

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→ read more

Wardrobe Snacks

Kelsey McClellan Celebrates In-Between Meals
Posted by Gestalten—04/2017

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