New Gestalten Font Pulitzer
Pulitzer is a contemporary slab serif inspired by the broad nib pen. Including Latin and Cyrillic letters, it is a felicitous hybrid font for bilingual designs. Available in five widths, this proportional font presents powerful slab-shaped serifs, wedge-shaped stems, heavy drops, clearly defined calligraphy, and oval slopes, as well as temperate contrast. These characteristics combined with semi-open aperture and sufficiently large x-height in lowercase letters provide great legibility. Pulitzer works especially well in periodicals as a unifying font for text and display use.
Designer Olga Pankov took a moment with us to explain the creative process behind Pulitzer:
When you start working on Pulitzer, could you rely on some earlier text fonts you had developed already, or is Pulitzer your first text family so far?
Yes, Pulitzer is my first serious and published work of font family. Although in my portfolio you can find other fonts, they were the results of my academic work during the course on “Type and Typography” at British Higher School of Art and Design.
Pulitzer combines strong personalities from both worlds, the Latin as well as the Cyrillic, in its craftsmanship and its very unique characters. We wonder what the dominant personality is? Or tell us about the true origin. Is it Latin or Cyrillic?
Both Latin and Cyrillic performed in Pulitzer at the same time. I started with the Latin part, but when I started drawing the Cyrillic characters, I returned to Latin sometimes because the shapes of glyphs are very dependent on one another in different languages too.
Was there an initial moment when you had the idea to start developing Pulitzer? Or did you plan Pulitzer for a certain purpose?
Initially, I wanted to create a font that would work well in periodicals as a unifying font for text and display application. All ideas started with italics and calligraphy, and thus, the process of establishing direct tracing in Italic and Bold Italic has turned Pulitzer brighter and very displayable.
Can you tell us more about the name of the font?
Based on the initial idea to create a font that can be universally used in the periodicals, I was looking for a name that would prompt designers and would be recognizable in the layout. So I found a name known to almost everyone and has a clear association with periodicals. I was really surprised and happy when I found that Pulitzer has not been used yet!
On your Behance-page we discovered lots of hand-lettering designs. Can we learn more about your passion in handwriting?
I really enjoy hand lettering. As soon as I received the initial skills in letter-drawing during the type course, I immediately began to develop my skills and started drawing cards to friends and families, as well as putting lettering on the walls at my home! :) After awhile, people who have seen these works asked me to do something similar for them. So I started receiving orders from cafes, restaurants, and other places where hand-painted design was needed.
And have your rich experiences in hand-lettering affected the design and developing process of Pulitzer?
No, it was a broad-nib pen and calligraphy, rather than lettering. Forming the letters began with clearly visible calligraphy.
Your future plans/projects? Do you plan to develop more font families, or will you switch to other fields in design?
Of course I would like to continue working as a font designer. At the moment, I am working at Studio CSTM Fonts, founded by famous Russian designers Ilya Ruderman and Yury Ostromentsky. I am participating in the organization of the annual international Serebro Nabora Type Conference, which will take place in Moscow this September. However, I continue working as a graphic designer.